diff --git a/packages/cli-platform-android/src/commands/runAndroid/index.ts b/packages/cli-platform-android/src/commands/runAndroid/index.ts
index 8b839496e..0e52e2f6b 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/index.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/index.ts
@@ -214,7 +214,7 @@ async function buildAndRun(args: Flags, androidProject: AndroidProject) {
   }
 }
 
-function runOnSpecificDevice(
+async function runOnSpecificDevice(
   args: Flags,
   adbPath: string,
   androidProject: AndroidProject,
@@ -265,7 +265,7 @@ function runOnSpecificDevice(
         build(gradleArgs, androidProject.sourceDir);
       }
 
-      installAndLaunchOnDevice(
+      await installAndLaunchOnDevice(
         args,
         device,
         adbPath,
@@ -283,7 +283,7 @@ function runOnSpecificDevice(
   }
 }
 
-function installAndLaunchOnDevice(
+async function installAndLaunchOnDevice(
   args: Flags,
   selectedDevice: string,
   adbPath: string,
@@ -292,7 +292,7 @@ function installAndLaunchOnDevice(
 ) {
   tryRunAdbReverse(args.port, selectedDevice);
 
-  tryInstallAppOnDevice(
+  await tryInstallAppOnDevice(
     args,
     adbPath,
     selectedDevice,
diff --git a/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts b/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
index 73c13952c..905f0e491 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/runOnAllDevices.ts
@@ -98,15 +98,13 @@ async function runOnAllDevices(
     throw createInstallError(error as any);
   }
 
-  (devices.length > 0 ? devices : [undefined]).forEach(
-    (device: string | void) => {
-      tryRunAdbReverse(args.port, device);
-      if (args.binaryPath && device) {
-        tryInstallAppOnDevice(args, adbPath, device, androidProject);
-      }
-      tryLaunchAppOnDevice(device, androidProject, adbPath, args);
-    },
-  );
+  for (const device of devices.length > 0 ? devices : [undefined]) {
+    tryRunAdbReverse(args.port, device);
+    if (args.binaryPath && device) {
+      await tryInstallAppOnDevice(args, adbPath, device, androidProject);
+    }
+    tryLaunchAppOnDevice(device, androidProject, adbPath, args);
+  }
 }
 
 function createInstallError(error: Error & {stderr: string}) {
diff --git a/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts b/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
index f601b4450..581cd4e91 100644
--- a/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
+++ b/packages/cli-platform-android/src/commands/runAndroid/tryInstallAppOnDevice.ts
@@ -1,11 +1,11 @@
 import execa from 'execa';
 import fs from 'fs';
-import {logger, CLIError} from '@react-native-community/cli-tools';
+import {logger, CLIError, prompt} from '@react-native-community/cli-tools';
 
 import adb from './adb';
 import type {AndroidProject, Flags} from './';
 
-function tryInstallAppOnDevice(
+async function tryInstallAppOnDevice(
   args: Flags,
   adbPath: string,
   device: string,
@@ -34,7 +34,7 @@ function tryInstallAppOnDevice(
     const variantAppName =
       variantFromSelectedTask?.join('-')?.toLowerCase() ?? defaultVariant;
 
-    let pathToApk;
+    let pathToApk: string;
     if (!args.binaryPath) {
       const buildDirectory = `${sourceDir}/${appName}/build/outputs/apk/${variantPath}`;
       const apkFile = getInstallApkName(
@@ -49,14 +49,33 @@ function tryInstallAppOnDevice(
       pathToApk = args.binaryPath;
     }
 
-    const installArgs = ['-s', device, 'install', '-r', '-d'];
-    if (args.user !== undefined) {
-      installArgs.push('--user', `${args.user}`);
+    const install = () => {
+      const installArgs = ['-s', device, 'install', '-r', '-d'];
+      if (args.user !== undefined) {
+        installArgs.push('--user', `${args.user}`);
+      }
+      const adbArgs = [...installArgs, pathToApk];
+      logger.info(`Installing the app on the device "${device}"...`);
+      logger.debug(`Running command "cd android && adb ${adbArgs.join(' ')}"`);
+      execa.sync(adbPath, adbArgs, {stdio: ['inherit', 'inherit', 'pipe']});
+    };
+
+    try {
+      install();
+    } catch (error) {
+      const stderr = ((error as any).stderr || '').toString();
+      logger.log(stderr);
+      if (!stderr.includes('INSTALL_FAILED_VERSION_DOWNGRADE')) {
+        throw error;
+      }
+      await handleVersionDowngrade(
+        args,
+        adbPath,
+        device,
+        androidProject,
+        install,
+      );
     }
-    const adbArgs = [...installArgs, pathToApk];
-    logger.info(`Installing the app on the device "${device}"...`);
-    logger.debug(`Running command "cd android && adb ${adbArgs.join(' ')}"`);
-    execa.sync(adbPath, adbArgs, {stdio: 'inherit'});
   } catch (error) {
     throw new CLIError(
       'Failed to install the app on the device.',
@@ -65,6 +84,42 @@ function tryInstallAppOnDevice(
   }
 }
 
+async function handleVersionDowngrade(
+  args: Flags,
+  adbPath: string,
+  device: string,
+  androidProject: AndroidProject,
+  install: () => void,
+) {
+  const {reinstall}: {reinstall: boolean} = await prompt({
+    type: 'confirm',
+    name: 'reinstall',
+    message:
+      'The app installed on the device has a newer version than the one being installed. Do you want to uninstall the existing app and install again?',
+    initial: false,
+  });
+
+  if (!reinstall) {
+    throw new Error('Installation cancelled: INSTALL_FAILED_VERSION_DOWNGRADE');
+  }
+
+  const applicationId = [
+    args.appId || androidProject.applicationId,
+    args.appIdSuffix,
+  ]
+    .filter(Boolean)
+    .join('.');
+  const uninstallArgs = ['-s', device, 'uninstall'];
+  if (args.user !== undefined) {
+    uninstallArgs.push('--user', `${args.user}`);
+  }
+  uninstallArgs.push(applicationId);
+  logger.info(`Uninstalling "${applicationId}" from the device "${device}"...`);
+  logger.debug(`Running command "adb ${uninstallArgs.join(' ')}"`);
+  execa.sync(adbPath, uninstallArgs, {stdio: 'inherit'});
+  install();
+}
+
 function getInstallApkName(
   appName: string,
   adbPath: string,